Brochures remain an effective marketing tool for companies to convey subtle information about their company to customers. It is visually appealing enough to catch the attention of potential customers and reach new potential customers. You need a brochure when: Want to convey a lot of information Physical marketing to reach new audiences Include maps Brochures show that your company is trustworthy, competent, and dedicated to excellence. Invest in a well-designed brochure to get your business out there and leave a lasting impression on customers.
Envision the possibilites with brochures
of travellers prefer to pick up brochures
79 %
of customers will consider visiting the business after seeing a brochure
80 %
*In December 2024 alone
Brochure Types
Get Double Fold Benefits
Open Single Gate Fold
Z-Fold
Features of a Good Brochure
Colour
Colour is an important element that makes the brochure attractive. It should employ colour theory to create a cohesive design that allows for readability.
Features of a Good Brochure
Headlines
Short and attractive headlines convey a business message before readers continue reading. Highlight important text you want customers to read.
Font size determines readability. Choose a font that looks professional but is easy to read and coincides with your brand identity.
Features of a Good Brochure
Image
High-resolution images allow readers to understand the products and services easily. With an image, you can convey information that text may not be able to.
FAQ
Frequently Asked Questions
Get the answers to brochure design queries here. Can’t find the answer you’re looking for? Please chat with our friendly team.
What is the difference between brochures and flyers?
Brochures and flyers are two similar tools that allow companies to promote their products or services in a simple way. Generally, there are subtle differences between flyers and brochures that make them useful and effective for different purposes. Flyers are very thin and light A4 paper, usually 8.5″x 11″ inches in size. They are mainly used to print information that companies want to spread to a large number of people. However, there are different types of brochures such as Bi-Fold, Tri-Fold, and Z-Fold brochures. Basically, a brochure contains a lot of information and also includes photos to let readers know about new products and services. The brochure can be a single piece of paper folded several times that contain lots of detailed information while a flyer is a piece of paper with lesser information and typically not folded. Get in touch with us if you wish to know more about creative brochure design.
What is the difference between brochures and pamphlets designs?
To be honest there isn’t a big difference between brochures and pamphlets. Pamphlets are typically used for non-promotional content and are more informational and focus on only one topic and have lesser pages as compared to brochures. Get creative booklet designs or catalogue designs too from our brochure design agency, just speak to our team in Penang or KL about what you are looking to create.
Are brochures still relevant?
Yes. especially in industries such as travel, it can hold a lot of information in a relatively small sheet and there is still a multitude of benefits that printed mediums brings to a marketing mix. As a brochure design agency in Malaysia we are well-versed in digital solutions, we mentioned we can also create digital versions of this classic medium.
Do small businesses need brochure designers?
Yes. Although brochures are one of the old tools in marketing, brochures are still essential and affordable advertising tool for small companies to advertise products and services. Meanwhile, a well-design brochure can enhance business visibility and build credibility as it contains important information about the company and products. Hence, brochures are also a great medium for small businesses to share detailed information and marketing products at the same time.
What should be included in the brochure?
Brochures are promotional documents that are mainly used to display detailed information about your company. Hence, all company-related information such as website, phone number, company name, and other standard details of what product or services you offer should contain in the brochure. In this digital era, you can consider adding a QR code so that customers can easily scan and visit your company website. They can get in touch with you with just one scan which reduces the response time. As a digital brochure design agency, we tend to include this for our Penang or KL based clients. A logo design is essential in your brochure as well. Do let us know if you also require a logo design.
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